On: August 18, 2020

In today’s digital era, businesses need to rethink marketing – making the transition from mere selling to adding value to the customers. Modern marketing approach should focus on “branding,” building meaningful connections, and allowing target audiences to perceive your brand value in a certain way. The true essence of...

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On: September 18, 2019

How often do you see banner ads on your mobile and desktop devices? How many of those are actually relevant to you? Such outbound marketing strategies disturb the audience with irrelevant content. According to Hubspot’s State of Inbound report 2018, 30% of marketers consider outbound marketing tactics overrated. Contradictory...

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